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A city transport authority wants to design more inclusive bus services that reflect the fact that a third more women than men use buses in the UK. Traditional survey data has under-represented women's needs. According to the passages, which approach is recommended as a rich, untapped source for capturing these needs?

A Increasing the frequency of repeated survey requests to female passengers
B Analysing web-based reviews of local bus companies and public social media posts about bus services
C Relying solely on existing male-model transport datasets already in use
D Moving all data collection exclusively onto online survey platforms

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