Methods and techniques of marketing — BCS Practitioner Certificate in Digital Product Management

The official BCS documentation our Methods and techniques of marketing practice questions are cited to. Review the primary sources, then practise.

Official references for this objective

Bcs — Webinar: Using AI and machine learning in marketing to enhance customer engagement | BCS

Natural Language Generation (NLG): Used to create short-form content for emails, SMS, push notifications, and in-app messages.
Bcs — Exploiting Social Media in the Modern Job Market - Wiltshire Branch | BCS

‘recruiters' now actively search dedicated platforms looking for candidates. An active and visible social media presence is therefore essential
Bcs — Webinar: Beyond annoying ads: useful ideas from digital marketing | BCS

the marketing function penetrates all the client-facing and product design roles in a modern organisation and is highly relevant to service management in IT
Bcs — Webinar: The impact of social media on SME marketing | BCS

look at how SMEs can leverage social media and how to avoid "overwhelm".