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apmg-project-canvas-practitioner_d1_bd72bfa2f9a2 domain/d1 · medium single

A project sponsor has an idea for a new IT system and asks the team to identify all the benefits that could result from building it. Based on the 'Start with the End in Mind' principle, why is this approach problematic?

A It typically results in wasted effort managing benefits that are overstated to obtain funding
B It prevents the benefits from being categorised in the portfolio framework
C It excludes the benefit owner from accountability decisions
D It focuses too heavily on disbenefits rather than positive outcomes

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